the wow moment!

in business, the bottom line is that you are there only for one reason: to make money.

in life, the bottom line is that you are here only for one reason: to get better.

as far as i am concerned, business and life are very closely intertwined, businessmen need to understand life much better than any one else. and the more you try and understand business and life, the more deeper they get, as long as you get too desperate or messy, things will go pretty smooth. i am a believer of the ’cause and effect’ doctrine from which it follows that if something is going wrong now(the effect), then there have must been a cause, things simply don’t ‘happen’ on their own.

lets us now analyze the jaundiced causes which end up in goofed up consequences, life is very short, one way is to go ahead blindly and ‘learn from your mistakes’, the other is to look at others and learn from ‘others mistakes’, like they say it makes no sense reinventing the wheel, you simply cant keep making the same mistakes which others made, also, you cant keep yourself from making mistakes, so its perfectly ok if you if you make ‘new mistakes’, in fact its great!

there are some mistakes which keep repeating so often and are so obvious that it becomes hard to notice them, people screw up their prospectus in all possible ways and they do it very stupidly. here are a few of them

i love what i am doing/my work is cool: like what Covey said in his book, its important that the ladder is leaning against the right wall, people are busy climbing the latter, mindlessly, senselessly without bothering where its heading, the kind of work that has to be done is the kind of work which is in demand. ever wondered why the so very cool gadgets produced every now and then don’t survive the market. well the answer is obvious. your product should be adaptable to the market, and if possible cool, not the other way round.

target market: yet another goof up when the managers don’t do their homework properly, you can’t sell a helicopter to someone afraid of heights, however cool it might be. this explains why diet coke never worked in India.